Apply Unbound to your HubSpot blog | Unbound

Installing Unbound does not create blog posts. HubSpot stores posts as CMS content, not as files inside a theme zip. The theme ships listing and post templates, default drag-and-drop content on the listing template, and a CSV you can import with HubSpot’s blog importer.

Point the blog at Unbound templates

1. Open Settings, then Content, then Blog.
2. Open the Templates tab.
3. Set Blog listing page to Unbound — Blog listing.
4. Set Blog post to Unbound — Blog post.

HubSpot documents this path in Use themes. Listing and post templates are selected separately.

Import the sample CSV

Use Settings → Content → Blog → Import blog → CSV file upload. Map the columns in unbound-docs-internal/docs/sample-content/hubspot-blog-import.csv to HubSpot’s blog properties. Required columns are URL, Title, SEO title, Author, Meta description, Publish date, and Post body. Categories/Tags is included so the listing looks like a working showcase.

Featured images and alt text

The CSV Featured image column is blank on purpose. HubSpot requires a public URL, and Design Manager placeholder URLs are portal-specific. After import, copy the public URL for each mapped PNG in images/placeholders/ and paste it into the post’s featured image field. Add the matching alt text from unbound-docs-internal/docs/sample-content/featured-image-map.json.

Import as drafts, review the listing and a post, then publish when the templates and images look correct.